Anita Gandhi
Dynamic professional with 15 years of experience in Research, Performance Analysis, and Business Insights. Skilled in using advanced analytics tools to convert data into actionable insights and drive organizational impact. Expert in sophisticated analyses to address strategic and operational challenges, influencing decision-making and performance.
Experience Education
VP, Data & Analytics
SmileDirectClub
At SmileDirectClub, I led a team of over 20 professionals in data science and analytics driving strategic decision-making across key business areas, including Marketing, Retail Operations, Finance, and Supply Chain. I spearheaded data integration and transformation efforts, developing centralized reporting systems that aligned with business needs. Additionally, I developed a customer segmentation and scoring strategy that enhanced personalized communication and improved customer insights. My regular analysis of consumer behavior and operational performance provided critical strategic guidance, influencing organizational decisions.
VP, Head of Analytics
FreshDirect
At FreshDirect, I created and implemented a customer value segmentation that drove targeting, messaging, and offer selection across the marketing and customer service departments. I spearheaded an analysis of the impact of specific service issues on customer retention, which focused service improvement investments and provided customer risk scores to personalize remediation efforts. I defined and implemented tracking reports to evaluate customer acquisition channels, promotion effectiveness, and new customer quality. Additionally, I developed and deployed a marketing mix model to determine channel spend. I regularly presented data-driven insights through compelling visualizations to the executive team.
VP, Custom Analytics
PlaceIQ
At PlaceIQ, I led teams across the company, including product management, data science, engineering, business development, marketing, sales, account management, legal, and accounting, to build and launch the award-winning location analytics product, LandMark. I also developed a custom analytics sales and execution process.
VP, Strategy
Experian, Consumer Insights & Targeting
At Experian, I served as a key member of the executive management team responsible for merging the Hitwise and Simmons business units. I merged and expanded the Strategic Services of the Consumer Insights team to provide analytics on combined online and offline consumer data, including both custom primary research and syndicated research. I also established a Custom Data and Analysis group that delivered digital marketing recommendations—such as search strategies, media plans, email tactics, and personalization opportunities—based on consumer online behavioral data.